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senseo coffee is a coffee machine developed jointly by Philips and Douwe Egberts. It uses coffee pods to brew a cup of freshly brewed coffee. Unlike some other easy-to-use machines, Senseo's final product tastes like coffee. It also requires less cleanup. This case took place in July 2004 and focuses on the launch of the first major competitor to senseo, Tassimo, promoted by Kraft. Senseo Seletc Philips' Senseo Seletc coffee maker is a small and easy-to-use pod-based machine. It utilizes a unique pod system that was developed by Douwe Egberts that allows you to brew a single cup of coffee instantly without having to deal with messy filters or dirty grounds. The Senseo Seletc has a sleek and easy-to-use design that looks great on your counter. Its large water tank enables it to make 10 cups of coffee in one go. It comes with a power button which lights up to indicate when it's ready for dispense and an indicator light that turns off when the reservoir is empty. The Senseo Seletc also has a memory function that lets you to save your favorite recipes. The Senseo Seletc. allows you to make a single cup or a double cup of coffee. Simply remove the tab on the top of the machine and place a pod inside of the open slot. Press the power button centered on the front to start the brewing process. To stop the brewing process simply press the button to the right of the power button. The Senseo Seletc also has an automatic shut-off feature that switches off the machine once it's finished brewing. In comparison to traditional filter coffee makers The Senseo Seletc is less taxing on the environment. It is a greener choice because it consumes less energy and uses recycled materials. In addition, the Seletc Seletc is less expensive than other pod coffeemakers. There are many different Senseo machines each with its distinct features. The original Senseo machine is the most affordable, while the Senseo Quadrante is more functional. The Senseo Seletc has a new brick-like design that is easier to clean than previous models. It includes an easily washable and removable drip tray along with a coffee spout as well as a water tank. It comes with a metal cup holder and a reusable coffee filter. The Senseo Seletc is designed to be user-friendly and has a simple operating concept, as well as a memo function for storing your favorite recipes. The coffee spout is tilted to the left, and the coffee pod holder is higher to provide better visibility. This machine is compatible with all Senseo pods, including the XL ones as well as those with milk. It's perfect for those looking for an efficient, simple-to-use espresso maker. It's perfect for small apartments or office. It comes with a one-year warranty. Senseo Selut Senseo is an espresso brewing system developed by the Dutch companies Philips and Douwe Egberts. Senseo systems are based on filter pads, which are also known as coffeepads (or “caffe pods” in some countries). The system is known for its ability to make espresso-style drinks such as cafe latte or cappuccino by pressing a few buttons. The Senseo's unique pressurized brewing method creates crema coffee, which is pure coffee and not cream. This is the reason why it gives Senseo its distinctive flavor and aroma. Senseo coffee comes in a variety of blends like mocca, regular, and dark roast. There are also varieties with added flavors, like latte or cafe choco. There are also decaffeinated coffees. Mondelez through its Tassimo brand competes with Senseo in the single-serve market. To address concerns about competition the Commission analyzed whether there might be a market overlap for Senseo and Tassimo machines (as well as their respective coffee pods) in Austria, Denmark, France, Germany, Italy, the Netherlands, Spain and the UK. The Commission concluded that there was no overlap in these markets, as Senseo and Tassimo are not their closest competitors. Senseo has a tiny market share in all of these countries and the Transaction is unlikely to significantly impact this.